From Scroll to Screen: Visual Culture and the Narrative Turn in East Asian Art
DOI:
https://doi.org/10.54097/dhcxnp43Keywords:
Visual culture, East Asian art, Narrative Turn, Media transition, Digital TechnologyAbstract
The article is the discussion on the shift of the East Asian traditional art in the media (from scroll to screens) and the narrative turn of the East Asian art during the changing of the visual culture. It is an analysis of the temporal and spatial nature of scroll art in conjunction with the digital activity of the Palace Museum and the Dunhuang Academy to discuss and evaluate the impact of screen media on the narrative structure, channel of dissemination, and audience reception of art. Research has shown that media changes have driven traditional art narratives to shift from linear time series to multidimensional spatiotemporal presentation, and appreciation modes have shifted from niche appreciation among elite circles to mass immersive experiences. Static image-based interpretation has gradually shifted to dynamic and interactive narratives. In the digital communication environment, contemporary innovation of traditional art should adhere to the cultural core and optimize narrative expression through digital technology. This study offers insights for the digital inheritance and innovative development of East Asian art, helping integrate traditional artistic spirit with modern media forms.
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