Research on the Application of Dragon Boat Festival Culture in Baijiu Packaging Design from the Perspective of Design Semiotics
DOI:
https://doi.org/10.54097/dqtbrw03Keywords:
Baijiu packaging design, Dragon Boat Festival culture, Semiotics of DesignAbstract
This study explores the application of Dragon Boat Festival cultural elements in Baijiu packaging design, aiming to inherit the excellent traditional culture of the Chinese nation. Taking the Dragon Boat Festival culture in traditional culture as the research object, this study conducts an in-depth analysis from the four dimensions of design semiotics: semantics, syntax, pragmatics, and context. It extracts and converts its cultural element design symbols, analyzes the correlation between cultural connotation, form characteristics, and visual design, and ultimately completes the Baijiu packaging design scheme for the Dragon Boat Festival culture. Transforming Dragon Boat Festival elements into the design language of Baijiu packaging can enhance consumers' cognition and identification with traditional culture, promoting the inheritance and innovation of traditional culture.
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